Thursday, 6 May 2010
Evaluation Part 6- How did I attract my target audience?
Overall I believed that we reached our target audience, although they were several ideas that were created. We only selected the ones that met the thriller genre and reached our target audience, we managed to convey the creepy tones to scare the audience but more importantly we found that the teenagers generally enjoyed our thriller, we kept the violent aspects within our thriller (banging on door, hands) which related to our masculine target audience. We also met the needs for a complex narrative as we included several flash backs throughout the whole 2 minuets. There was several things that we included from my planning towards the production, one of which was the spacious rooms or houses which we used as our main location, we thought this would appeal to our target audience as this would be more thrilling and scary, plus our audience is teenagers, and they are known to be scared of the dark and spacious areas so this would be effective. In accordance to our target audience there were many things that did appeal such as “the sound kept the audience on edge”. This was key in order to stimulate our teenage audience as it withheld the attention span throughout the opening sequence; also the narrative matched the feedback as there plenty of questions asked such as “what was the real point in the flashing of the window”, this was significant as it foreshadowed the different events that would occur later in the film. There were plenty of strengths within our film one of which was the music; because we used it throughout the thriller it kept the dark atmosphere and the tone of the opening sequence. The Editing was also very effective as the fast cuts connoted the suspense and tension. The Camera angles and shots were also very effective as this stimulated the audience and outlined the characters actions (zooms also connoted this.) There were a few things that reduced the effectiveness of the thriller for example the sound of the music could have been blended in better to improve the smoothness and flow. The Typography wasn’t really relevant towards the meaning of the thriller as it didn’t really anchor any key themes. Also some thought that some tof the shots didn’t match as the Teddy bear was in different places at different times. There were several things that could have been improved such as the typography , the correlation between the Teddy bear and the girl and the relevance of the sound.
Evaluation Part 2 Who Would be the audience for my product?
Whilst producing my thriller, I had to make it sure it met my target audience. My main target audience was teenagers who were interested in scary movies and dark media texts, such as gothic books and horror movies, also judging by the narrative of our thriller, we picked people who had a fair amount of knowledge on the paranormal genre. To make sure we had an exact knowledge of who we were targeting, we conducted some researched which was in the form of questionnaires; we looked at areas such as media consumption, different thriller interests and the general enjoyment of thrillers, to establish wide range of topics, I found this research to be particularly effective in terms of deciding on the style of our thriller. We found that out that most people preferred a more fast paced thriller (from the high percentage of Prison Break), this in effect made us choose a faster paced narrative. We also knew that not a lot of people watched thrillers annually, therefore we had make our opening sequence more gripping and in turn more eye catching from the very start. We gathered that our target audience was male teenagers so we put this into practice by using a burglar this connates crime/violence.
Evaluation Part 1-Brief
For our Foundation Portfolio, we had to produce the titles and opening of a new thriller/horror) that is fictional, also it could only last 2 minutes and we had to use thriller codes and conventions. We were marked on our ability to research media products by combining creative and technical skills and also applying our knowledge to evaluate our own work. We also had to use our ability in different technologies to assist our production.
Originally we created our opening sequence based on Vampires of the Supernatural sub-genre
However as we progressed with our rough edit, we found out that we didn’t meet the thriller codes and conventions of our treatment. So we decided to change our narrative and the scripting of our sequence to something more thrilling. We chose to base our thriller on Ghosts and sprits of the paranormal genre. It begins with a girl that is possessed by a Teddy Bear, after being given it as a birthday present that was given to her by an “unknown figure”. Again we had a change of titles, we originally had Friday the Fourteenth for the 1st Draft but this had no relation to the thriller itself, so when we produced our edit draft we used the name “Possessed”, this name would be effective as possessed related to the possession of the teddy bear and the hypnotic effect it had on the girl. There was a change in Sub-Genre from Supernatural to Paranormal; we decided to change the genre as it is more mysterious and thrilling. Also the Paranormal genre asks more questions towards the audience, such has behaviour and certain time elements.
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